Episode 3

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Published on:

17th Dec 2024

3: Creative Business Success: How Starting Small Leads to Big Wins with Early Supporters

Starting small doesn’t mean thinking small. In this episode of The Standout Creatives, I’ll show you how launching with a small, engaged audience can be your secret weapon for creative business success. Whether you’re working on your first course, digital product, or any big idea, this approach will set you up for growth without the stress of trying to “go big” too soon.

Here’s what you’ll learn:

  • The Myth of “Go Big or Go Home”: Why starting small can actually lead to success.
  • The Power of Early Supporters: How to attract the right people who will champion your work and become your first superfans.
  • Small Wins, Big Momentum: Real-world examples of creatives who turned small audiences into thriving businesses.
  • Your Action Plan: A simple, repeatable process for launching small while building confidence and connection.

You don’t need a massive following to create something amazing. You just need to take the first step—and I’ll help you make it happen.

Who This Episode is For

  • Creative entrepreneurs feeling overwhelmed by the idea of launching to a small audience.
  • Digital product and course creators who have a small but passionate fan base.
  • Anyone who’s tired of chasing vanity metrics and ready to focus on authentic, meaningful results.

Key Takeaways:

  • Start small, think big: The most successful launches often come from starting with the resources and audience you have now.
  • Engage early fans: Focus on people who already know, like, and trust your work—they’ll be the foundation for your future growth.
  • Momentum matters: Celebrate the small wins because they’re the stepping stones to your standout business.

Resources & Next Steps:

Final Thought:

Big success doesn’t require a big start. It just needs a small, intentional step forward—and the right people to walk alongside you. Ready to take yours?

Show artwork for Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

About the Podcast

Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas
Actionable tips and stories to help your creative business thrive and stand out.
Feel stuck in the endless juggle of running a creative business? I'm Kevin Chung, your creative business host, and this podcast is your guide to thriving without losing your spark.

This podcast is for you if you find yourself asking questions like:
- Are you juggling creative work and the demands of running a business?
- Do you feel overwhelmed by launching a product or course?
- Struggling to find a marketing strategy that feels authentic to you?
- Looking for ways to grow without burning out?
- Wondering how to balance business success with your creative passion?

Each episode dives into practical strategies, inspiring stories, and actionable tips from fellow creative business owners—whether you’re prepping for a big launch, scaling your business, or simply trying to sell with integrity. Learn how to stand out, grow with intention, and build a business that feels as good as it looks.

(Formerly known as Cracking Creativity Podcast)

About your host

Profile picture for Kevin Chung

Kevin Chung

Meet Your Host & Creative Guide

Hi, I'm Kevin Chung. With over 15 years of experience in web design, digital marketing, and email marketing, I’m passionate about helping creatives like you build standout businesses while staying true to your artistic vision.

If you need someone to help you implement these strategies in a way that resonates with your specific journey, let’s chat one-on-one!

Here's how I can help make your business stand out:

- Pinpoint your challenges: We'll identify the key areas that are slowing you down or causing overwhelm.

- Tailored action plan: Walk away with a personalized plan that fits your business and creative goals.

- Real, actionable advice: No pressure—just straightforward, practical guidance you can start using right away.

Visit thestandoutcreatives.com to book a call.